The Milk release The video for ‘Every Time We Fight’

By ajcolores

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Hot on the heels of a 27-date UK tour, which climaxed with a sold-out show at The Scala, The Milk have announced details of a brand new single for the summer. The soaring ‘Every Time We Fight’ will see a release on June 24 on Sign Of The Times, and follows support across the likes of Zane Lowe, Huw Stephens, Mistajam, Huey Morgan and XFM for the Essex four-piece’s former single (‘Broke Up The Family’). With the band’s debut album expected later this summer, The Milk will first play another extensive run of dates, cementing their reputation as one of the hottest live acts in the UK. These include festival spots at Great Escape, Camden Crawl, Ibiza Rocks (where they’ve been invited to support Ed Sheeran), Beachbreak and Isle of Wight. More dates and single details will be announced shortly.

The video for 'Every Time We Fight' was directed by Inbetweeners star (and long-time fan of The Milk) James Buckley. Describing his involvement with the project, Buckley comments:

“It’s been the most rewarding thing I’ve done in my career so far. I put myself forward to direct the video and I came up with the concept as well. We shot it in a working men's club in Dagenham that my dad would take me to on a Friday night, and I still go now. There’s this back story of a factory closing and how the people then come together as a community: I play the worker who rallies them together. The band wrote the song at the same time as the London riots, so the videos’ in part a reflection on that as well."
‘Every Time We Fight’ is a personal and impassioned turn from The Milk, mixing classic soul melodies with a modern dance sensibility. Driven by a memorable chorus, soaring horns and intricate rhythms, this is the sound of a band digging deeper than the hip-hop groove of fan-favourite ‘B-Roads’, or the gutsy guitar-rock of first single ‘Broke Up The Family’. Seemingly penned in response to a rocky but resilient relationship, the track was in fact recorded amidst the summer riots; which added an extra gravitas to the domestic turbulence within the lyrics. In typically brazen fashion, the band explain that “Every Time We Fight is a war cry to anyone who feels cheated out of a brighter future.

Watch The Milk's 'Every Time We Fight' video here:

The Milk Tour:
  • June 1 Bedford Esquires
  • June 2 Southend Chinnerys
  • June 4 Newcastle Evolution Festival
  • June 5 Mallorca Mallorca Rocks (with Ed Sheeran)
  • June 6 Ibiza Ibiza Rocks (with Ed Sheeran)
  • June 9 Leeds Cockpit
  • June 10 Hull Fruit
  • June 12 Leicester Lock 24
  • June 13 Birmingham Hare and Hounds
  • June 14 Derby The Venue
  • June 15 Nottingham The Bodega
  • June 16 Coventry Kasbah
  • June 17 Swansea Beachbreak
  • June 20 St Albans The Horn
  • June 21 Guildford Boileroom
  • June 22 Northampton Labour Club
  • June 24 Isle Of Wight Isle of Wight Festival

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