R.I.P. SXSW Creative Director Brent Grulke

By ajcolores

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R.I.P. SXSW Creative Director Brent Grulke

Variety reports that Brent Grulke, the creative director for SXSW, has died of cardiac arrest following oral surgery. He was 52.

Grulke worked as a sound man, tour manager, and the music editor of the Austin Chronicle. He started with SXSW as a stage manager in 1987. In 1994, he was promoted to creative director, where he was in charge of booking. Grulke helped oversee the festival as it grew from a regional event to an international institution.

Here's a statement from SXSW director and co-founder Roland Swenson, via Austin 360:

“A lot of Brent’s personality was in SXSW. He was adventurous and knowledgeable and excited about creative people and endeavors. He didn’t like the usual and mundane. He was open-minded enough to know that his taste wasn’t always the most important thing, so he was open to new things.”

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