Directed by Lisa Mann, whose previous credits include videos for Apocalyptica, The Used and Cascada, ‘50 Shades Of Evil’ sees front woman Kobra surviving a full tilt attack on the senses, while her band members run through the track like men (literally) possessed!
When asked what it was like to join forces with Lisa Mann, Kobra said; “It was an honour to work with a director who is as exceptional as Lisa. Not only is she passionate, she is a true visionary. Throughout the whole experience she never ceased to amaze us. Lisa’s creative flow is not only boundless, it is dynamic and organic. Her consistent level of enthusiasm charged the whole team.”
Canadian native Lisa Mann was keen to work with her fellow countrymen (based in the Calgary area) after hearing ’50 Shades Of Evil’ and feeling she could channel the primal aggression of the track in ways that side-stepped the more traditional touchstones of the genre...
“This band is super creative and up for anything. I like that in a group. I met them before the shoot and briefed them on some of my insane ideas...like suspending Kobra by strapping her to a railing 15 ft in the air, and they were totally trusting. I think one of my favourite parts of the shoot day was when we had Kobra on the bed. We had the bed rocking violently with Kobra on it as we blew her hair wildly. It was a tough scene for any artist to perform in, but Kobra was such a pro she completely went for it and totally nailed it” – Lisa Mann.
You can watch the video here:
‘50 Shades Of Evil’ will be released as a digital single on the 5th November 2012; the bonus track is an acoustic cover of the Dio classic, ‘Rainbow In The Dark’, performed by KATL during their acoustic session at the Bloodstock Festival back in August this year.
The band are currently guesting with Steel Panther on the European leg of an extensive tour.