Deconstructing: SXSW Through The Eyes Of An Austinite

By ajcolores

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So you’re in a band. Let’s say there’s three of you: gives you a good fullness-of-sound to van-space ratio. Who else has to be in your camp? A producer, yeah. An engineer, totally. Roadies … one day. Someone’s got to take pictures and design the album, but that’s why you have a boyfriend with a Macbook. A manager’s always good, lest your tour strand you in Provo. Gotta get someone to administrate your publishing. Then there’s the label: someone to guide you, someone to update your Twitter and Facebook and Instagram, someone to email any sucker with a blog byline. Oh, and the marketing department of an international snack-food conglomerate.

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