First things first: I am cheating here. This isn’t a mixtape. The self-titled debut album from the Western Massachusetts DIY hardcore bruisers Hoax is out on vinyl, and if you want, you can drop $15 for a wax platter with six different poster inserts and art from a fuckload of artists. Going by the Run The Jewels precedent, any album that you can buy, even a free-online album, goes into contention for Album Of The Week and leaves the mixtape conversation. And anyway, you aren’t going to find this Hoax album on Datpiff or whatever; it couldn’t be further removed from the rap-mixtape universe that this column regularly covers. But I was in a bind this week, every new rap mixtape I heard, from Chief Keef or Keef’s GBE crew or Young L or Fat Trel or Vado or Dizzy Wright, left me generally cold. I came close to giving the nod to a fucking Trinidad Jame$ tape, and I don’t think anyone wanted to see that happen. (Great beat selection on 10pc. Mild, though.) And the fact stands: Hoax are giving away their album for free on the internet, for presumably the same audience-building reasons that rappers give away mixtapes for free. And the album absolutely bangs. That matters, too.