Kanye & Jay Z Brought The Throne To SXSW’s Samsung Owners

By ajcolores

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As previously reported, Kanye West and Jay Z headlined Samsung’s SXSW showcase last night at Austin Music Hall. Attendance was free for people with Samsung devices that have installed Samsung’s new streaming service Milk Music (not to be confused with these guys). As ABC notes, Samsung’s show was in direct competition with Kendrick Lamar and Schoolboy Q’s set at the iTunes Festival and comes just weeks after Kanye called out Apple CEO Tim Cook at a New Jersey concert, telling him to “stop trying to get performers to play your festival for free, you are rich as fuck.” Multi-billion-dollar corporations using rap superstars to one-up each other? Very SXSW.

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