Shake-to-Get-a-Free-Album: Apple Called it Too Useless to Approve

By ajcolores

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Nid & Sancy – The Cut up Jeans Technique app from Lab101 on Vimeo.

Like an attention-starved Tamagotchi – or a two-and-a-half year-old toddler – this is an app that wants to shake around and gets easily bored.

Yes, we’ve seen endless predictions that apps might replace albums. (I said it on a panel once, so I’m guilty.) But… how, exactly? In a novel and entertainingly-juvenile concept, the app R.A.N.D.Y. is a handheld dancing character who wants to be shaken around in order to keep the music playing.

Worth it? Well, with the funky sounds of Belgian electronic/punk act Nid & Sancy, yes. And in exchange for shaking your phone around, you get the album for free.

Apparently getting this into the App Store was more challenging, however. Apple hit the developers with multiple rejections for being “useless.” (Oh, sure, and sliding squares around until you get fired from your job, that’s useful?)

Somehow, that makes us like it … more.

Correction: I misread Kris’ message. In fact, Apple has still not approved the app. There were some revisions – adding additional background information – but this has not made it into the store.

Reader Kris Meeusen worked on this, and made use of free software libraries (creative coding platform Cinder), with a heavy dose of OpenGL and GLSL to keep all the animations happening interactively, in real-time.

I say keep the uselessness coming.

http://www.lab101.be/projects/nid-and-sancy.html

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