Jay Z’s New Arnold Palmer Drink To “Disrupt The Consumer Package Goods Market”

By ajcolores

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An Arnold Palmer (or, if you’re from Baltimore, a half-and-half) is one of the best drinks you can have, in just about any situation. It’s half lemonade and half iced tea, and it will make an oppressive summer afternoon a tiny bit breezier. And now it will apparently come with “exclusive content” from Jay Z, because god knows that’s what the drink was missing. Jay is now selling the 40/40, an “Arnold Palmer-like drink,” named after Jay’s nightclub chain. The drink goes for $1.99 a bottle, and you probably won’t be shocked to learn that it’s part of some grand new corporate-branding masterplan.


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