Tag Archives | kanye west

This morning, Adidas Football released a new commercial in…

This morning, Adidas Football released a new commercial in preparation for World Cup. The spot, part of Adidas’ All In Or Nothing campaign is set to a brand new Kanye West track produced by Grammy Award winning producer 88-Keys called “God Level”. Both friends & collaborators, this is not the first time Kanye & 88 have linked up. Most people know 88-Keys for his stellar production on Ye & Jay’s “No Church In The Wild” off Watch The Throne.

The track includes additional production by Hudson Mohawke, Mike Dean and Noah Goldstein. Read more about the campaign over at adidas.

Video: Kanye’s “God Level” in adidas Football’s World Cup ad

adidas Football used a short excerpt of Kanye’s new track “God Level” in their new FIFA World Cup ad. The song was produced by 88 Keys, Kanye West, Hudson Mohawke, Mike Dean & Noah Goldstein. Previously: Kanye Headlining Philly’s Made In America Festival | Kanye’s New Album will be Made In Florence

Kanye West – “God Level”

Kanye West and Kim Kardashian are in Versailles and Florence for their wedding weekend, which already featured Lana Del Rey, David Blaine, and great caviar at the rehearsal dinner. Meanwhile, the rapper’s new song “God Level” can now be heard in an Adidas FIFA World Cup commercial titled “The Dream.” (Kanye is Adidas’ Tupac of [...]

The Week In Pop: Ain’t Paramore Fun?

The question is not so much “How did Paramore end up on American Idol?” as “Why did it take them so long to get there?” As I explained at length last month, the Warped Tour scene that carried Hayley Williams and company to stardom was very much a pop star delivery system, and if anyone [...]

Kanye Headlining Philly’s Made In America Festival

The lineup for the Philly leg of this year’s bi-coastal Budwesier Made In America Festival was revealed today and Kanye West and Kings of Leon will be headlining. Also slated to appear on J.Cole, Pharrell, De La Soul, YG and Danny Brown. The full lineup is listed on that flyer above, but you may need [...]